Like most website operators, Sergeant Bluff EyeCare collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Sergeant Bluff EyeCare’s purpose in collecting non-personally identifying information is to better understand how Sergeant Bluff EyeCare’s visitors use its website. From time to time, Sergeant Bluff EyeCare may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Sergeant Bluff EyeCare also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blog. Sergeant Bluff EyeCare only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.
Gathering of Personally-Identifying Information
Certain visitors to Sergeant Bluff EyeCare’s website choose to interact with Sergeant Bluff EyeCare in ways that require Sergeant Bluff EyeCare to gather personally-identifying information. The amount and type of information that Sergeant Bluff EyeCare gathers depends on the nature of the interaction. In each case, Sergeant Bluff EyeCare collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Sergeant Bluff EyeCare. Sergeant Bluff EyeCare does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Sergeant Bluff EyeCare may collect statistics about the behavior of visitors to its websites. Sergeant Bluff EyeCare may display this information publicly or provide it to others. However, Sergeant Bluff EyeCare does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Sergeant Bluff EyeCare discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Sergeant Bluff EyeCare’s behalf or to provide services available at Sergeant Bluff EyeCare’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Sergeant Bluff EyeCare’s websites, you consent to the transfer of such information to them. Sergeant Bluff EyeCare will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Sergeant Bluff EyeCare discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Sergeant Bluff EyeCare believes in good faith that disclosure is reasonably necessary to protect the property or rights of Sergeant Bluff EyeCare, third parties or the public at large. If you are a registered user of an Sergeant Bluff EyeCare website and have supplied your email address, Sergeant Bluff EyeCare may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Sergeant Bluff EyeCare and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Sergeant Bluff EyeCare takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
If Sergeant Bluff EyeCare, or substantially all of its assets, were acquired, or in the unlikely event that Sergeant Bluff EyeCare goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Sergeant Bluff EyeCare may continue to use your personal information as set forth in this policy.